Asia Association Pte Ltd

  • Singapore

  • Post Date: 06-07-2022

  • Salary: 4500-5000

  • Contract

Job title GTM Marketing Senior Executive
Job Position Senior Executive
Job specialization IT/Computer
Minimum qualification Bachelor's Degree/Post Grad Diploma/Professional Degree
Minimum years of related experience 3.00

Job Description

As a key member of the Marketing Team in Singapore, the successful candidate will assist the Go-to-Market manager in managing and executing trade marketing activities.


Key objectives: Develop and execute best in class marketing activations and maintain in store excellence.



      Implement end-to-end marketing plans to drive business growth and increase market share

      Carry out regular benchmarking updates to monitor competitors/market performance and identify opportunities for sales growth

      Work closely with branding, sales and promoter teams to ensure smooth execution of go to market plans

      Manage vendor relationships (media/ design agencies, copywriters, event organizers, Lazmall, gift redemption, contractors etc) to facilitate quick turnaround of GTM activity implementations

      Maintain instore excellence which includes:

                Develop quality, attractive POSMs to educate consumers about the offerings and aid in driving sales

                Prepare and execute new product launch POSMs and go to market plans/

promotions in a timely fashion

                Close monitoring of displays and concept corners (with fast turnaround for any maintenance required)

      Work closely with brand team on sourcing innovative, attractive premiums to entice customers to purchase the products

      Monitor premium inventory to ensure sufficient premiums for multiple GTM promotions

      Communicate with advertising or media agencies to monitor the delivery of production

      Monitor stocks in online channels to avoid OOS situations

      Work closely with sales teams to customize to individual retailer POSM requirements and leverage marketing tools to maximize sales impact

Job Requirement

      Degree holder in marketing or business disciplines

      Minimum 3 years marketing experience, preferably with a strong grasp of trade marketing activities in Consumer Electronics industry

      Ability to take ownership and independently manage marketing initiatives from start to end

      Proven track record and expertise in integrated marcomms including collateral development, copywriting, event management, video production

      A good eye for design and the ability to create eye-catching content

      Detail oriented

      Strong negotiation and relationship building skills

      Good project management and time management

      Highly flexible and able to thrive under tight deadlines

      Working knowledge of digital marketing (Google Analytics, SEO/SEM, Online shopping malls, social listening etc.)

      Computer literacy with good proficiency in MS Office, particularly Excel & PowerPoint. Google application is a plus

      Excellent in written and spoken English; ability to speak Mandarin is a plus

      Immediate availability is highly preferred

 Salary range : SGD4,500 to SGD5,000 (Completion Bonus 0.5%)

Contract 6 months 


Digital Marketing Trade Marketing

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