Asia Association Pte Ltd

  • Singapore

  • Post Date: 07-06-2022

  • Salary: 54000-72000

  • Full Time


Job title Paid Media & SEO Specialist
Job Position Manager
Job specialization Advertising/Media Planning
Minimum qualification Bachelor's Degree/Post Grad Diploma/Professional Degree
Minimum years of related experience 2.00


Job Description

Our Client is an public listed American cloud computing company that sells software, cloud services, and software-defined storage.

Paid Media and SEO Manager will be part of a digital marketing team to implement all paid media and SEO initiative for the Asia Pacific & Japan region. The key responsibilities include developing, executing, and optimizing digital campaigns. Providing ongoing actionable insights into campaign performance to stakeholders. Defining, measuring, and evaluating relevant paid media KPIs. Manage the day-to-day execution of paid media. Conducting in-depth keyword and website research, ad grouping and audience targeting. 

Job Responsibilities

Establish and execute best practices for Paid Media and Paid Social campaigns for the Asia Pacific Region

Develop and execute SEO strategies to improve Organic Search rankings

Setup and manage PPC campaigns for various English and non-English Asia Pacific Countries

Conceptualize and execute Paid Social campaigns

Manage Paid Media budget for Asia Pacific region, and prioritizing for success

Act as point-of-contact for field marketing teams, and lead regular meeting cadence

Conduct keyword research to guide content teams and build relevant content

Optimize website content, landing pages, and paid search copy with fast-cycle A/B testing

Review technical SEO issues, implement optimizations, fixes and links

Track, report, and analyze website traffic performance

Track, report, and optimize and Paid Media initiatives and campaigns

Track search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement

Collaborate to Campaign team to create successful 360 Integrated Marketing Campaigns

The Candidate 
You have strong passion. You have a proven record in managing PPC campaigns in the B2B market segment. You will be responsible for managing all SEO activities to improve rankings on Google and other search engines. 

Working for a fast-paced tech startup excites you; you want to have the opportunity to own the Paid Media and SEO strategy and execution. You are a team player and love working with smart creative and motivated people.

Job Requirement

Minimum Degree in Digital Marketing or relevant field with 2-5 years of proven experience in Paid Search and SEO

Hands on advertising experience with Google, Bing, Facebook, Twitter, LinkedIn, crucial

Strong hands-on experience with web analytics tools such as Google Analytics, and Adobe Analytics a must.

Hands on with SEO tools such as ScreamingFrog, SEMRush etc.

Strong communication skills with experience in writing Ad copies

Proficiency in other Asian languages (Chinese, Japanese, and Korean) a big plus

Passion in Digital Demand Generation and customer acquisition

Attention to details, analytical, data-driven, ability to provide actionable insights

Collaborative, strong team player with great stakeholder management skills

Aware of new and emerging industry trends, technologies, and MARTECH advancements

Salary: SGD54,000 to SGD72,000 / Year

Skills

Digital Marketing Digital Marketing Google Analytics SEO

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