Asia Association Pte Ltd

  • Singapore

  • Post Date: 07-06-2022

  • Salary: 84000-150000

  • Full Time

Job title Demand Generation and ABM Manager
Job Position Manager
Job specialization Marketing
Minimum qualification Bachelor's Degree/Post Grad Diploma/Professional Degree
Minimum years of related experience 5.00

Job Description

Our Client is an public listed American cloud computing company that sells software, cloud services, and software-defined storage.

They are strengthening their regional digital marketing team and are looking for a Demand Generation and ABM Manager to be based in the Singapore office. You will be a part of our APAC Digital Demand Marketing team and will be working with various marketing teams to conceptualize, create and build customized multi-touch email marketing campaigns, and targeted ABM programs. Post email campaigns, part of your job scope would also be to report on email performance metrics to optimize future campaigns

Job Responsibilities

Conceptualize and craft email campaigns, including developing and building email HTML, reporting, database management, and list segmentation with strong change management skills

Develop and execute multi-channel ABM campaigns. Developing strategy, stakeholder alignment, and project management

Proactively maintain the data integrity of our email database, establish email flow rules and implement operational workflows to regularly scrub the

Develop data-driven campaigns and perform fast-cycle A/B testing

Configure IP warming and IP reputation maintenance to improve email deliverability and engagement rates for various Asia Pacific countries

Continuously evaluate and suggest improvements for email solutions and email campaign process and workflow

Stay ahead of current and upcoming industry platforms, standards and trends, and introduce and share this knowledge with the wider marketing team

Provide regular analysis, reporting and updates for multi-touch campaigns

Develop and build good working relationships with internal teams, and external agencies

The Candidate 
You have strong passion in crafting email marketing/ ABM campaigns and want to make a significant impact to grow the business. You are detail oriented, always on the lookout for ways to improve current workflows to be more efficient. You are strategic, analytical, and capable of providing actionable insights to deliver targeted campaigns.

Working for a fast-paced tech startup excites you; you want to have the opportunity to own the regional email marketing and ABM strategy and execution. You are a team player and love working with smart creative and motivated people.

Job Requirement

Bachelor’s or higher Degree

At least 5-8 years of previous B2B experience in an email marketing role

Strong experience in marketing automation tools e.g. Marketo (preferred), Eloqua, and SFDC or any other CRM tools

Experience with ABM tools e.g. Demandbase, 6sense.

Experience in crafting and implementing multi-touch email campaigns for events, product launches, email nurture, targeted campaigns, and other digital marketing activities

Good knowledge of the Martech, web and social media landscape would be a plus

Familiar with the concept of Integrate Marketing Campaigns leveraging Paid, Own and Earned channels

Independent and resourceful problem solver who proactively seeks out solutions

Ability to ensure a high level of accuracy and details in reporting

Ability to work in a fast-paced environment, and loves challenges

Ability to excel both independently as well as part of a team

Practices outstanding time management

Excellent people skills with an upbeat and enthusiastic attitude

Salary Range: SGD84K to SGD150K/ Year


B2B Marketing Email Marketing Media Marketing Paid Media Marketing

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