Asia Association Pte Ltd

  • Ho Chi Minh City

  • Post Date: 02-03-2022

  • Salary: USD3500-USD5000

  • Full Time

Job title Channel Marketing Manager
Job Position Manager
Job specialization Marketing
Minimum qualification Bachelor's Degree/Post Grad Diploma/Professional Degree
Minimum years of related experience 5.00

Job Description

Our client is a renowned MNC and a market leader in data storage industry. They are currently looking for Channel Marketing Manager in Vietnam.

Job Roles and responsibilities:

You will be developing marketing strategies in Vietnam and go-to-market plans to drive awareness, preference, consideration and purchase for client’s products. You are responsible for strategic planning for all marketing programs and activities, aligning with the business to drive demand for client’s products in the channel, SMB and consumer/prosumer communities.

The ideal candidate takes an integrated marketing approach, with creative, holistic and effective marketing programs that will create an impact and build loyalty. You are a team player in driving Vietnam marketing strategies engaging sales, business, partner, PR and global marketing teams.

  • Create market pull for client’s products across channel and customers
  • Expand client’s participation in channel to broad base target audience
  • Ensure strong sales, partner, and business alignment through cross functional collaboration to drive execution
  • Ensure constant client’s visibility in local marketplaces, DMRs, targeted communities and key consumer events with great creativity and initiatives
  • Develop subject matter expertise within marketing about the segment - including customers/consumers, trends, applications, influencers, partners, channels, ecosystems, competitors, purchasing behaviors, and all other relevant business aspects of the segment in Vietnam markets
  • Manage marketing budget allocation to country, channels/customers, optimize for long term returns
  • Be accountable for all marketing assets/creative, concepts, campaigns and tools selection or requirements in your markets. Drive innovative content, use cases, stories and tools that resonate and drive preference for client with marketers and customers across the market segment. Work with corporate to develop and adapt to local market conditions
  • Set performance metrics to measure performance in tangible and intangible results
  • Primary owner of product launches plan, execution and results in Vietnam

Job Requirement

  • Minimum 5 or more years of relevant experience with minimum 3 years in channel or consumer marketing
  • Minimum 3 years’ experience in social, digital, and online marketing
  • Bachelor’s Degree preferably in marketing, business or communications
  • Proven track record in brand development at local level
  • Energetic, out of the box thinker, action and results-oriented
  • Experience with working through organizational complexities in a large corporate environment
  • Strong competence in marketing, channel, branding and strategy
  • Must be able to travel up to 30%, including international travel

Salary range: USD3000-3500

Work Week: 5 Days


B2C Marketing Brand Marketing Channel Marketing Digital Marketing Media Marketing Product Marketing Social Media Marketing

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