Asia Association Pte Ltd

  • Singapore

  • Post Date: 22-02-2022

  • Salary: 2500-4500

  • Full Time


Job title Digital Marketing Executive
Job Position Junior Executive
Job specialization Marketing
Minimum qualification Diploma/Advanced/Higher/Graduate Diploma
Minimum years of related experience 3.00


Job Description

Our client, who is a Food Manufacturer and Distributor is currently seeking for a Digital Marketing Executive.

We're looking for a marketer to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.

You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience, be a prolific and talented content creator to write and produce various types of downloadable content regularly, to expand our company’s digital footprint, awareness, subscribers, and leads.

This role requires a high level of creativity, attention to detail, and project management skills. You will assist in identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.

Additionally, you will be charged with crafting the strategy around the messaging and marketing for our products, both online and offline.

Responsibilities

·        Manage the company’s social media profiles and presence, including Facebook, Instagram, TikTok, LinkedIn, Telegram, WeChat and additional channels that may be deemed relevant.

·        Create shareable content appropriate for specific networks to spread our brand, our products and services, and our content.

·        Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

·        Run regular social promotions and campaigns and track their success.

·        Explore new ways to engage and identify new social networks to reach our target buyers.

·        Track, measure and analyse all initiatives to report on social media ROI.

·        Grow our email list organically, not through bought or rented lists.

·        Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

·        Stay up-to-date with digital marketing trends.

Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.

Job Requirement

·        The Marketing Executive should possess at least a diploma in Marketing, Business Administration, or any other related field.

·        A candidate for this position must have had at least 3 years of experience in social media management, content marketing, preferably in a fast-paced, highly competitive business environment.

·        Work experience in marketing, PR, or advertising agency is preferable. A suitable candidate has to have experience applying and designing social platforms such as Facebook, Instagram, LinkedIn etc.

·        The Marketing Executive must be highly proficient in the Microsoft Office Suite, marketing automation and social media software, and other graphic design software.

·        The candidate must possess exceptional analytical skills, competency in a deep understanding of CRM systems, databases, and marketing automation. In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.

·        Other required experience and skills include photography, videography, Adobe Creative Suite, demand generation, inbound marketing, blogging, HTML and CSS.

·        The candidate must possess outstanding communication skills, and the ability to churn out excellent copywriting.

·        The Marketing Executive has to be energetic, passionate, creative, and a strategic thinker, able to prioritise and manage multiple tasks and meet their deadlines, have exceptional problem-solving capabilities, and a positive can-do attitude, be proactive and have a thirst for knowledge, and the ability to maintain composure under stress.

Desired Skills and Experience: Search, Advertising, Social Media, Online Advertising, Marketing Strategy, best practice, Marketing Communications, social media accounts, Marketing, Attention to Detail, Digital Marketing, Social Media Marketing, project management skills, Ability to work creatively, Management

Skills

Adobe Illustrator Adobe InDesign Adobe Photoshop CRM Digital Marketing Google AdWords Microsoft Office - Excel/Word/Powerpoint Social Media Marketing

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